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Soyuzmultfilm wants to officially promote national brands

Союзмультфильм хочет официально продвигать национальные бренды

Soyuzmultfilm” proposed to create a series of animated films promoting national brands.

We are talking about such brands, such as the Bashkir honey or Orenburg shawl.

MOSCOW, February 14. /TASS/. Film Studio “Soyuzmultfilm” proposed to create a cycle of animated films, the plot of which will be integrated domestic and regional brands, such as, for example, Bashkir honey or Orenburg shawl. On Friday reported TASS the Chairman of the film Studio “Soyuzmultfilm”, the General Director of the Gorky film Studio Yuliana Slascheva.

“I like the idea to include domestic regional brands in the cartoons. This can be a separate cycle, for example, “Tales of the country’s regions” or “Tales of the big country”, on the one hand, educational, and other entertainment. At the same time, of course, the cartoons should not contain advertising of any product. Integration should be very mild: for example, you can show the Bear who loves honey from Bashkiria, or Princess Marya in pahovom Orenburg shawl or a good wizard who knows the secrets of Gzhel or Khokhloma. This can and should be done,” she said.

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Film Studio “Soyuzmultfilm” founded in 1936. During its existence produced about 1.5 thousand of cartoons, many of which have enriched the Golden Fund of world animation classics.



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